The Commander's Brief

Last week, I wrote about a business idea I had: outsourced investor updates.

Basically, find busy entrepreneurs who have investors and need to send them updates. In my experience, investors want more communication than they are usually getting.

Since then, I had a reader who is an investor tell me “hell yeah!” on the idea, another reader (long-time friend) who reached out as he had the same idea, and I connected with a guy who runs a 400-person investor group who expressed interest on the idea.

It’s a good reminder for us all:

You can just do things.

Veteran Business of the Week: True Made Foods

Started by a former Navy helo pilot, True Made Foods makes condiments without all the extra stuff and sugar.

Here is their founding story:

“Ketchup was ruining dinner. Our founder knew ketchup has more sugar than ice cream, but his kids poured it all over their food anyway. So, he decided to make his own. Abe went back to how his mom and grandma cooked and sweetened his ketchup with nothing but flavorful fruits and veggies. Even the pickiest eater was asking for more. He then partnered with legendary Pitmaster Ed Mitchell to craft high flavor, low sugar barbecue sauces. Together, they’ve returned American barbecue to its real food roots. With an insatiable appetite to bring back delicious, traditional, and healthy ingredients to the table, True Made Foods is revolutionizing condiments for good.”

As a new dad, I’ve started thinking more and more about the junk that goes in our food and what our family eats and love finding alternatives like this out there with clean, healthy ingredients.

It looks like their only in-store presence is around DC, but you can also order online.

Resource of The Week: F3

About a year ago, a friend in town invited me to his men’s workout group: F3

It’s been awesome.

Just a group of dudes (sorry, ladies, it it just for men) getting together outside, early in the morning, and getting sweaty together.

Here are the tenets they follow:

1. Always outside

2. Always free

3. Open to all me

4. Peer led

5. Ends in a circle of trust

I think a lot of leave the military and miss working out in a group (or at least I did) and this has been really fun for me.

Your experience will likely be reliant on who is in your local chapter, but I’m of the belief that jerks just don’t come when it’s 20 degrees at 6 AM.

Check it out- I think you will like it.

Business Idea:

Ok, I’m stealing this one.

I’m actually scheduled to talk with JD soon about the investor relations idea.

But here is why I like this:

Getting a business idea feels fun. But how do you know it will work?

What JD describes here is a super quick way to get feedback. If people are interested, they click the aad and you have a super fast way to test demand.

I would 100% pay for this.

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Go crush it,

Mark

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